Winning Bizness Desk

Mumbai. Karva Chauth, the festival observed by Hindu married women for the longevity of their husbands, is being celebrated with full fervor even as jewelry firms have offered big discounts and offers to encash this opportunity. This year, it is celebrated on 1st November, on the day women observe fast for the whole day and husbands also give gifts to their wives in return. Many jewelry brands are giving special discounts to their customers to encash this opportunity. Manohar Lal Jewellers has brought many offers in the festive season by offering festive offers from 15th October to 15th November. During this period, 50 percent discount is being given on making charges on Polki and diamond jewellery while 25 percent discount is being given on making charges on gold, silver and platinum jewellery. Apart from this, there is a 100 percent discount on the Old Gold Exchange.

What are the other offers ?

The Bankstreet Jewelers is also offering discounts to its customers. In an advertisement, the jeweler said that the gold rate for 22 carat 916 hallmarked jewelry is Rs 55,500 per 10 grams. The jeweler is charging only 5 percent on all gold jewellery. At the same time, there is 50% off on diamond and polki jewellery. Apart from this, Natural Diamond IGI and GIA certified Malabar Gold and Diamonds has also brought many attractive offers. Anyone can get one 100 mg gold coin for every Rs 30,000 spent on gold jewellery. There is a 30 percent discount on diamond value. There is up to 30 percent discount on making charges on gemstone and polki jewellery. This offer is valid till 19th November.

Shopping is in full swing

Men and women are shopping extensively for these festivals. This year, the markets are looking more vibrant than last year. Businessmen say that this year there will be a business of around Rs 15,000 crore across the country on Karva Chauth festival. If we talk about Delhi alone, sales worth around Rs 1.5 thousand crores are going to happen here. If this happens, all the old sales records will be broken on this occasion.