Winning Bizness Desk

Mumbai: Mother Dairy has increased the price of its Full Cream milk from Rs 63 per liter to Rs 64 per liter in Delhi and NCR. At the same time, there has been no change in the price of half a liter of full cream milk. The new rates were announced on Sunday and have come into effect from Monday. Since milk is an essential commodity and everyone uses it on a daily basis, its resulting hard on common men who are already hit by increasing inflation. Its prices have increased four times in a year, in such a situation it is becoming beyond the reach of the poor and days are nearing when only the rich are able to consume it. Mother Dairy is the largest milk supplier in Delhi and NCR. It sells 30 lakh liters of milk daily. It is sold through packets and vending machines.

As per the new rates, while the price of full cream milk has been increased by Re 1 per litre, token milk has become costlier by Rs 2 per liter to Rs 50. Mother Dairy has increased the prices of milk four times in the year 2022. Prior to the latest hike, prices were increased in the months of March, August and October. Surya Prakash Joshi, who came to buy milk at Mother Dairy's shop number 109 in Munirka, Delhi, says that the prices of milk have increased four times this year, our salary hardly increases once in a year. This affects the budget of our house.

What is the reason behind this price hike ?

Mother Dairy has attributed the hike in prices to the increase in the cost of procuring raw milk from dairy farmers. Mother Dairy spokesperson says that this year a huge gap is being seen in the demand and supply of milk in the entire dairy industry. The company said raw milk availability has been affected due to increased cost of feed and fodder and erratic monsoon putting pressure on raw milk prices. Apart from this, the demand for processed milk has also increased.

Last price hike was on Oct 16

Mother Dairy said the revision in prices will enable the company to continue supporting farmers with fair remuneration while ensuring quality milk for consumers. Mother Dairy gives milk producers about 75-80 per cent of the price paid by consumers. On October 16, Mother Dairy increased the prices of full cream milk and cow’s milk by Rs 2 per liter in Delhi-NCR and some other markets in North India.