Winning Bizness Desk
Mumbai. India's top industrialist Mukesh Ambani has focused his target to boost the entertainment segment and as part of it, movies and shows like Game of Thrones, Harry Potter, Succession and Discovery will soon be available on the Jio Cinema platform. For this, Mukesh Ambani's company Viacom18 has a deal with Hollywood's well-known production house Warner Bros Discovery Inc. After this deal, Jio Cinema will give direct competition to Amazon Prime Video and Disney Hotstar. Significantly, this time Jio is live streaming IPL for free in 4K quality. Jio Cinema is the official live-streaming partner of IPL 2023. Earlier, IPL was shown on Disney Hotstar. In such a situation, Hotstar subscription had to be taken to watch it. Right now you do not have to pay any fee to watch anything on Jio Cinema.
Partnership of Reliance and Warner Brothers is exclusive
Viacom18 and Warner Bros said, movies and shows on Jio Cinema will premiere in the US only. Previously, Disney had the rights to stream content from Warner Bros. and HBO. This partnership ended on 31 March 23. For this reason Indian viewers were not able to stream shows like HBO's Game of Thrones. Warner Bros. is the parent company of HBO. Sources have told that this partnership of Reliance and Warner Brothers will be exclusive. That is, Warner Bros. will not be able to fur most of its shows and movies to other Indian OTT platforms including Amazon Prime Video and Disney Hotstar. Notably, Jio Cinema has become the largest platform for live sports and it is now on a mission to make JioCinema the most magnetic destination for entertainment.
To release 100 movies and web series on Jio Cinema
In an interview, Reliance's Media and Content Business President Jyoti Deshpande had said that there is a plan to release more than 100 movies and web series on Jio Cinema. New content will be released before the end of IPL 2023. Jio Cinema will start charging for original content. Although Jyoti Deshpande said that the company has not yet finalized the Jio Cinema plan, the price will be decided soon. Deshpande had said that the current OTT platform is dominated by foreign content. Jio Cinema has claimed that the platform has received 5.5 billion unique video views in the first week of IPL. And on April 12, 2023, a record 22 million people watched the Chennai Super Kings vs Rajasthan Royals match in Jio Cinema. Let us tell you that the IPL has started from March 31, whose last match will be played in Bengaluru on May 21.
