Winning Bizness Desk
Mumbai. Mukesh Ambani, the chairman of Reliance Industries and Asia's richest man, is continuously expanding his business in almost all fields. He had signed a deal to enter the cola market last year and made a strong entry in just after Holi by announcing the launch of three flavors of Campa Cola, the most famous brand in the 70s from Reliance. After this a price war has started in the Cola market and other companies have started reducing the prices of their products.
Deal was done in 2022
Campa Cola deal was done by Reliance Consumer Products in 2022 from Pure Drink Group for Rs 22 crore. After this deal, there was a plan to launch the product on Diwali first, but then it was extended till Holi 2023. Recently, this 50-year-old iconic beverage brand Campa Cola was introduced in Orange, Lemon and Cola flavors. Its direct competition is with Pepsi, Coca-Cola and Sprite already present in the market. After the launch of three flavors of Campa Cola, pressure has started appearing on other companies who dominate the cola market.
Meanwhile, due to the rise in temperature and increase in demand for soft drinks, Coca-Cola has decided to cut prices of its products especially in states where the lowest stock is kept. According to Business Standard, the company has reduced the price of 200ML bottles by Rs 5. According to the report, after the Coca-Cola company's decision to reduce the price, in states like Madhya Pradesh, Telangana and Maharashtra, the 200 ML bottle which used to cost Rs 15, has now been reduced to Rs 10. Along with this, the crate deposit paid by the retailers to keep the glass bottles of Coca Cola has also been waived off, which usually ranges between Rs 50 to Rs 100.