Winning Bizness Desk

Mumbai. Baba Ramdev's company Patanjali is on fast forward mode as it has launched many new products in the market. The company has launched a total of 14 new products for various consumer segments in Nutraceuticals, Health Biscuits, Nutrela Millet Based Products and Premium Dry Fruits. For the people involved in sports, the company has launched Nutrela Sports which includes sports drinks, sports vitamin and mineral supplements. Apart from this, the company has also launched Nutrela Max Millets and Nutrela MaxxNuts. The demand for sports nutrition products is increasing rapidly. The Indian sports nutrition industry is expected to grow at a CAGR of 18% till the year 2028. It will be Rs 8,000 crore. To take advantage of this, Patanjali Foods has launched Nutrela Sports. It has 6 products and 19 SKUs. This includes sports drinks and sports vitamin and mineral supplements.

Nutrela has launched Max Millets and it is the first superfood brand in India to introduce soya chunks in the Indian market. It continues to be the leader in this segment. Now it has launched millets. Nutrela Max Millets Ragi Choco Cereals has been launched under this brand. It has plans to launch a range of millet based products. Nutrela Max Millets Ragi Choco Cereal is made from 7 super grains – Ragi, Jowar, Oats, Wheat, Rice, Maize and Gram. The company said that it is a good source of protein, iron and dietary fiber suitable for all age groups.

Three new ranges of biscuits

Patanjali Foods Limited has launched three new biscuits as part of its premiumisation drive. These are Ragi Biscuit, 7-Grain Biscuit and Digestive Biscuit. Digestive biscuits are already a huge product category in India. But 7-Grain Biscuit and Ragi Biscuit cater to the premium consumer segment's need for healthier snacking options.