Winning Bizness Desk
Mumbai. 'Gangubai Kathiawadi' fame actor Alia Bhatt is famous not only in gen-next, but also in the business world. In this film, her character's 'business sense' is seen when she does liquor business. But do you know that Alia Bhatt is also a business woman in real life. Her investments in more than one business are increasing her bank balance. Alia had said in an interview that she does not actually invest in business, but invests in the story related to that business.
Journey started with Style Cracker
Alia Bhatt's journey as a business woman started with Style Cracker. This company was started by her own stylist Archana Walawalkar. With the help of this brand, Archana gives customers a chance to be as stylish as Alia. Apart from this, Alia has another clothing brand. Alia Bhatt has started this brand keeping mother and children in mind. The brand mainly deals in clothing for children in the age group of 2 to 14 years. Alia started this brand promoting sustainable clothing in November 2020 itself. The valuation of the Add-e-Mamma brand is currently Rs 150 crore.
Brand ambassador of Myntra
Now this company of Aaliya is venturing into other categories along with making play wear for children. It also includes a series of books. This brand of Alia Bhatt is included in the top-3 in the kidswear category on Myntra. Alia herself has been the brand ambassador of Myntra. At the same time, Alia Bhatt has also bought a stake in Nayaka's parent company. Alia Bhatt has also invested in Phool, a Kanpur-based company that manufactures incense sticks and incense. This company collects flowers offered in temples and recycles them to make incense sticks and incense. The company claims that all its products are free of charcoal, which is also safe for the environment. Recently, Alia Bhatt has also been seen in the advertisement of flowers. The company has also launched its products in the category of Holi colors and Gulal, as well as sells compost manure. She has also started film production through 'Darling'.
