Winning Bizness Desk
Mumbai. Heartthrob Allu Arjun's film 'Pushpa' which made him a star not only in South but all over India. When a prestigious magazine of India did a cover story on the cinema of South, even then Allu Arjun became its first choice for the cover picture. Allu Arjun was the solo hero in 'Pushpa' and it is the highest grossing Telugu film of all time with an earning of Rs 375 crores. Companies and the market are now cashing in on his success. The trailer of Allu Arjun's new film 'Pushpa-2: The Rule' is raising the pulse of the people. The most famous dialogue of this trailer is 'Ab Rule Pushpa Ka', like 'Jhukega Nahi Saala...' in the first film. If we look at the 2022 report of Hansa Research, which tells the brand value of 550 celebrities, then the 'rule' in the market is 'Brand Allu Arjun' only. Allu Arjun has endorsement contracts for at least 10 national brands such as Coca Cola, Colgate Maxfresh, KFC, Astral Pipes, Frooti, RedBus and Zomato. On the other hand, in terms of celebrity brands, he is far ahead of Vijay and Surya.
Not far behind from Akshay, Shahrukh, Aamir
After the success of the first 'Pushpa', Allu Arjun increased his film fee to Rs 85 crore. At the same time, as a brand ambassador, he is at par with stars like Akshay Kumar, Shah Rukh Khan and Aamir Khan. According to sources, Allu Arjun charges around Rs 6 to 7 crores for a brand endorsement. Last year, when people started coming and going in theaters again after Covid, then Hindi films saw a very bad phase. Films of big stars were beaten. South films did wonders. 'RRR', 'KGF:2' and 'Pushpa' also made tremendous collections at the box office and increased fan following.
Net worth 370 crore
The brand value of Allu Arjun can be gauged from the fact that according to the report of Hansa Research, he is the only star coming from South films in the list of Top-10 Celebrity of India. Not only this, in a report by Kroll, he has been placed at number 20 in the list of all the stars of the country. If we talk about Allu Arjun's net worth, then in many media reports it has been mentioned as Rs 370 crore.