Winning Bizness Desk

Mumbai. Apple is set to expand its retail footprint in India with the opening of its fifth store on December 11 at DLF Mall of India in Noida. This will be the company’s second outlet in the Delhi NCR region, following its first store that opened in April 2023. With this launch, Apple will open its third store in India this year after outlets in Bengaluru and Pune in September.

India growth drives Apple’s retail expansion strategy

Apple has identified India as a key growth market. CEO Tim Cook has previously stated plans to open four more stores beyond Mumbai and Delhi. The Noida store will feature the latest products including the iPhone 17 series, M5-powered MacBook Pro, and MacBook Pro 14. Customers will be able to try out new features, while specialist teams including creative, genius, and business experts will provide personalized support.

Apple’s rising market presence in India

The company has been steadily growing its market share in India:

• According to IDC, Apple could sell 15 million iPhones in India in 2025, potentially pushing its market share above 10% for the first time.
• In the September quarter, Apple became the fourth largest smartphone vendor in India, recording nearly 5 million unit sales with a 25% year-on-year growth.
• Tim Cook has repeatedly highlighted India as a standout market, with Apple achieving record revenue for 15 consecutive quarters in the country.

Today at Apple sessions to engage customers

The Noida store will host free ‘Today at Apple’ sessions, designed to educate and inspire customers. These workshops will cover digital art, storytelling, productivity, and coding, giving users the chance to maximize their use of Apple devices or explore creative projects. The sessions aim to engage both new and existing users looking to enhance their skills with Apple products.

Hands-on experience and expert assistance

• Customers will have access to the full range of Apple products, including iPhones, iPads, MacBooks, Apple Watches, and AirPods.
• Apple experts will guide shoppers to select the products that best meet their needs.
• On-site pickup service allows customers to order online and collect in-store.
• The store will also run a trade-in program, enabling customers to exchange old devices for new ones.

Apple’s focus on customer experience and innovation

With the Noida launch, Apple reinforces its commitment to providing immersive retail experiences in India. By combining product demonstrations, expert guidance, creative workshops, and seamless services, the company aims to strengthen its connection with Indian consumers. As Apple continues to expand in key cities, its growth trajectory in India is expected to accelerate, offering both premium products and enhanced customer engagement opportunities.

Summary pointers:

• Apple opens its fifth store in India at Noida DLF Mall on December 11.
• This is Delhi NCR’s second Apple outlet; third store launched in 2025.
• Latest products include iPhone 17 series and M5-powered MacBook Pro.
• Free ‘Today at Apple’ sessions cover digital art, storytelling, coding, and productivity.
• Expert teams help customers select suitable devices and services.
• Store offers online pickup, trade-in, and full product demonstrations.
• India projected to become key market with iPhone sales of 15 million in 2025.