Winning Bizness Desk
Mumbai. Women investors are increasingly dominating the mutual fund market in India, with their share reaching 25% of total investors. Additionally, their share in individual investor assets has grown to one-third, indicating that women are investing more than men.
According to the Association of Mutual Funds in India (AMFI) and Crisil report, the Assets Under Management (AUM) held by women has more than doubled from ₹4.59 lakh crore in March 2019 to ₹11.25 lakh crore in March 2024.
Direct Investment Trend Growing Among Women
A significant shift is observed in women opting for direct investments without brokers. By March 2024, around 21% of their AUM was invested through direct plans, a substantial increase from 14.20% in March 2019.
This trend is most prominent among young women aged 25-44, where direct plan investments rose from 16% to 27.3%. Even among women aged 58 and above, direct investment share increased from 13.9% to 17.6%. Despite this growth, women under 25 years still have the lowest participation in mutual funds, contributing just 1.6% of total AUM.
Women Aged 45+ Hold the Majority of Investments
A majority of mutual fund investments by women come from those aged 45 and above, who collectively hold 68% of the total AUM.
| Age Group | Share in Total Women’s AUM |
|---|---|
| Below 25 years | 1.6% |
| 25-44 years | 28.4% |
| 45-58 years | 30.1% |
| 58+ years | 37.5% |
Women Prefer Long-Term Investments Over Men
Women investors exhibit greater trust in long-term investments compared to men. The share of investments held for more than 5 years by women rose from 8% in 2019 to 21% in 2024, whereas for men, it increased from 8.2% to 19.9%.
Women’s SIP Investments See 4x Growth
Women investors are also increasingly relying on Systematic Investment Plans (SIP). The share of SIP in total women’s investments crossed 30% in March 2024, growing 319% from March 2019. The number of women’s SIP accounts rose from 71.13 lakh in December 2020 to 2.63 crore in December 2024, marking a 270% increase. And women’s SIP AUM surged from ₹1.2 lakh crore in 2020 to ₹4.3 lakh crore in 2024, reflecting a fourfold growth.
- 1. Women now hold 25% of total mutual fund investments and one-third of individual investor assets.
- 2. Women prefer direct investments without brokers, with direct plan investments rising from 14.2% in 2019 to 21% in 2024.
- 3. Older women dominate investments, with 68% of total AUM held by women aged 45 and above.
- 4. Women prefer long-term investments, with 5+ year holdings rising from 8% to 21% in five years.
- 5. Women’s SIP investments have quadrupled, with SIP AUM growing from ₹1.2 lakh crore in 2020 to ₹4.3 lakh crore in 2024.
