Winning Bizness Desk
Mumbai. After two years of Covid induced recession, this year festive spirit of Diwali has spurt the the markets and for the shopping of the festival, crowds of customers have started appearing in Dadar and other markets. Traders are also looking excited seeing the crowd and they hope that after Covid, their business will get some momentum. Not only Mumbai, festive shopping has started in the entire MMR region. Other festivals celebrated around Diwali include Dhanteras, Govardhan Puja, Bhaiya Dooj and Tulsi Vivah. To celebrate these festivals with gusto and enthusiasm, the markets especially include toys, dry fruits, gift articles, readymade garments, clothes, cosmetics, mobile phones, electronic items, home furnishings, utensils, kitchen appliances and kitchen items, Shops of electrical goods, shops, home furnishing, tapestries, utensils, crockery etc. have been decorated. At the same time, on the occasion of Dhanteras, traders of gold-silver, utensils and kitchen items are expecting big business that this time some business can be done.
Good muhurat on every day
This year Diwali josh looks high because every day has been considered auspicious for shopping a week in advance. Astrologers have said that after many years, this time in Kartik Krishna Paksha, there is a coincidence of auspicious time for shopping even before Diwali. According to him, it is beneficial to buy gold coins, jewellery, idols, lasting prosperity material on October 16, then gold, brass, vehicles, machinery materials, electronic materials purchased in Sarvartha Siddhi Yoga on October 17, Saptami will be beneficial. On the day of Dhanteras on October 22, buying a car, gold, silver, clothes, utensils will be auspicious, while on Monday, October 24, buying jewellery, car, land, building, home items, fridge, TV etc. will prove to be auspicious.
Inflation not a concern
According to market trends, people are ready to spend despite inflation concerns. The Confederation of All India Traders (CAT) expects about Rs 2.5 lakh crore to enter the markets through sale of goods and use of services during the current festival season. He says that recently there has been an increase of four percent in Dearness Allowance (DA) and railway employees have also got bonuses equal to 78 days' salary. According to the Consumer Electronics and Appliances Manufacturers Association (CEMA), sales have picked up after Navratri and will reach their peak near Diwali, and sales of LED TVs, washing machines and refrigerators will pick up.
6 out of 10 will be shopping
Meanwhile, a survey has been done in which it has been found that with the onset of the festive season this year, 58 percent of urban people are planning to shop on Diwali while 39 percent are planning to shop online. Six out of every 10 people surveyed are planning some kind of purchase on the occasion of Diwali. According to the survey, the wedding season will begin soon after the festive season with almost every third person looking to shop.
