Winning Bizness Desk

Mumbai: Fast Moving Consumer Goods (FMCG) brand Parle has emerged as the most-chosen brand in its segment in India for the tenth year in a row in 2021. This information has come to the fore in Kantar India's Annual Brand Footprint 2022 report. Parle is followed by Amul, Britannia, Clinic Plus, Tata, Watch, Nandini, Colgate, Evin and Lifebuoy in the top ten most selected FMCG brands. These brands are ranked on the basis of Consumer Reach Points (CRPs). It is measured on the basis of consumer's product purchase and frequency of purchases in a year.

Registered a 14% increase in CRP

The report also revealed that Parle has managed to grab the top spot for the 10th year in a row with a CRP score of 6,531 million. The brand registered a 14% increase in CRP over the last year's ranking. Parle kept its core product low-profit margin. That is, produced on a large scale and made very little profit. Due to this people got it cheaper than they expected in the market.

Biscuit's price not raised much

Parle-G Biscuit did not put much emphasis on increasing the price, understanding the thinking of the public, but reduced the weight of the packet to save its profit. To compete with the market, Parle has also made other biscuits like Crack Jack, 20-20 apart from its main product. Candies like Mango Bite, Parle Melody were introduced in the market.

Haldiram at number 24

In addition, packaged food brand Haldiram's also managed to break into the top 25 ranking and join the billion CRP club along with biscuit and cake brand Anmol. Haldiram has been at number 24. In the Beverages segment, Brooke Bond stood first with a CRP point of 1,446 million, while Tata slipped to the second position with a CRP score of 1,377 million. Brew, Nescafe, Horlicks and Boost finished third, fourth, fifth and sixth.

Clinic Plus topped in beauty segment

In the health and beauty segment, Clinic Plus, Colgate and Lifebuoy occupied the top three positions. Further, in the dairy segment, brands like Amul, Nandini and Aavin stood first, second and third.